The primary goal for Sonya Battla was to enhance the quality of her social media content. The first step was to help her create creative guidelines for her Instagram and Facebook pages that best embodied her work. Then we devised a digital campaign to launch her “Weave” collection across various social media platforms. Since the collection was inspired by Sufism, we used Sufi terms and explained their significance; we combined Rumi’s quotes with videos of the process of creating the collection (which was hand woven, hand dyed and hand embroidered) as teasers to generate interest, and then revealed the final shoot to the eager audience.