For the LSA 2016, the Lux team asked us to create disruptive content that had potential to go viral. Limu Content Studio invited London based photographer, Tom Parker to Pakistan to take some memorable portraits of some of our most loved entertainers.

The result? Magic. Limu Content Studio enlisted the help of architecture company Tree House, and RAKA event management to design two remarkable photobooth sets, one for the red carpet and one for the award winners backstage. On award day we invited celebrities to share their excitement with us. The atmosphere was electric and the pictures turned out fabulous! Celebrities shared the images on their personal social media pages and the press had a field day with them too, with everyone from local dailies to international glossies covering the booth.