This included everything - from ideating and implementing content strategy to creating graphics for every write-up – a blog for one of Pakistan’s leading high street brand came with its own challenges. We had to break through the clutter and make people click on the headline while staying true to the brand’s ethos. Generation is humble and humane. Hence, the content was a good mix of click-bait style stories, and inspirational blogs about craft and inspirational influencers. The beauty of the blog was being able to simultaneously tackle sensitive issues like colourism and telling readers how to get ready for dholki under 5k!