Limu Studio has been creating content for Canvas gallery’s Instagram page for over a year now. As the leading art gallery in Pakistan, Canvas is the closest thing we have to a museum of contemporary art. For the past one year since we joined hands with Canvas, our content strategy has been two-fold.

Firstly, we decided to populate the platform with content that creates greater awareness about Pakistani contemporary art for a local and international audience. Secondly, we wanted to focus on how Canvas Gallery functions as well as create hype around exhibitions and events that happen on a bi-weekly basis at the premises. When you follow Canvas Gallery’s Instagram, not only do you get an in-depth look at everything that happens behind the scenes at one of the most iconic art institutions in the country, but you also get a deeper look into everything you need to know about the contemporary art in Pakistan.